cg steel construction
brand logo
CG Steel Construction LLC approached me to design their brand logo. As a newly established company, there was no existing branding to reference. I was given complete creative freedom, with the sole requirement of developing a modern logo that departed from conventional 'mom and pop' company aesthetics.
the process
During the design process, I developed three brand directions and three color palettes for the company’s consideration. After the client chose their preferred logo and color palette, I refined the primary logo, secondary logo, and logo mark.
The delivery
Although the project scope was limited to logo design, I developed a concise brand guideline sheet covering logo usage, color palette, and typography. This provided the client with a practical foundation to apply their new branding consistently, even without a complete brand identity package.
Below is an example of how I use grids and clear space to ensure balanced, clean logos.
