Aggie express redesign
in partnership with Buc-ee's
Led the design vision for the Aggie Express remodel, creating adaptable brand elements that unified the stores and helped secure Texas A&M’s first-ever partnership with Buc-ee’s.
project scope
In spring 2025, I was tasked with developing new design elements to support the remodel of Aggie Express, Texas A&M’s on-campus corner stores. The project quickly expanded after my marketing manager secured Buc-ee’s interest in a potential partnership—contingent on seeing how their branding could be integrated into the space.
The Commons
The Pavillion
Hullabaloo
design process
Each Aggie Express location varied in size and layout, I created versatile illustrations that could adapt seamlessly. One universal feature was the beverage cooler, which sparked my idea to unify the stores with a Texas A&M skyline above each one—instantly infusing the spaces with a stronger Aggie identity.
Kyle Field Reference
Kyle Field Illustration
Aggie Express Skyline Illustration
The Commons Mockup
The Pavillion Mockup
Hullabaloo Mockup
incorporating buc-ee's
When Buc-ee’s became a central focus, I shifted to envisioning the addition of such a recognizable brand. Drawing on their iconic snack walls, I designed sleek black pegboards with the Buc-ee’s logo showcased above, framing their presence while balancing Texas A&M’s branding.
Hullabaloo before Buc-ee's
Hullabaloo after Buc-ee's
Commons before Buc-ee's
Commons after Buc-ee's
outcome
These design solutions played a key role in securing Texas A&M’s official partnership with Buc-ee’s, unveiled to students on August 20, 2025—the first collaboration of its kind between the company and a university.
