Makenna baylor

Health & Nutrition

Inform

An innovative educational platform that provides personalized nutritional insights, empowering users to make informed dietary decisions.

Year

2023

My Role

UX Co-lead

Partners

Kalyn Hernandez

Aubrie Stromberg

overview

THE PROBLEm

Confusing fad diets

Despite the growing health consciousness among young adults, current nutrition apps fail to provide comprehensive, personalized educational insights that explain the ‘why’ behind nutritional choices, leaving users overwhelmed and uniformed about their dietary needs and potential health risks.

THE Solution

personalized advice

By providing customized insights tailored to users' individual goals and dietary requirements, our app empowers individuals to make informed decisions about their nutrition, ultimately fostering a deeper understanding of the impact behind their food choices.

THE outcome

best in interactive media

Our efforts culminated in a prestigious accolade at the 2023 Viz-a-Gogo ceremony, where Inform's mobile application and promotional video clinched the 'Best in Interactive Media' award.

Impart received overwhelmingly positive feedback from private investors who share the belief that a comprehensive, reliable source of political information has the potential to transform disheartened U.S. citizens into empowered Americans.

OUR USERS

health bound

Individuals needing alternatives to mainstream ingredients due to auto-immune diseases and allergies.

body bound

Individuals who prioritize certain macro and micro nutrients to achieve precise physical goals, whether appearance or functionality based.

wallet bound

Individuals who want to eat better, but struggle to find affordable options in stores. They want to know where they should prioritize their spending on certain food groups.

key features

nutrient information

Offers users in-depth, personalized insights on food items, nutrients, substitutions, and global food standards.
Enables users to make informed dietary decisions aligned with their health goals and nutritional needs.

food integration

Dynamic food exploration and comparison tool
Discover suitable alternatives,
Analyze nutritional content
Receive personalized advice tailored to their unique dietary needs and health goals.

Grocery scanner

Enables users to instantly access and evaluate nutritional information of grocery items by scanning barcodes
Provides personalized ingredient rankings, product comparisons, and shopping lists
Facilitates informed, healthier purchasing decisions aligned with individual dietary needs and preferences.

personal dashboard

Centralized hub for users to input, view, and manage their comprehensive health data, dietary preferences, and budget constraints
Enables the app to provide highly personalized nutritional recommendations and insights tailored to everyone’s unique profile and goals.

Anticipated Results

3x

faster to learn applicable nutrition advice

2x

higher user retention rate compared to grocery/diet apps

20%

decrease for average user's total grocery bill

Confirmed Impact

The impact of Inform extended far beyond our initial expectations. Shortly after completing our project, we witnessed the release of Fig, a mobile application that mirrored many of our core features. This market validation was both exciting and affirming, confirming our identification of user needs in the nutrition and shopping space.